Being the owner of a luxury property which will not sell can be exasperating!
You have had numerous Open Houses, your Realtor has done a wonderful marketing campaign, you have taken several price reductions but it is not selling. What to do next?
Take a step back. Look at your property objectively.
- Is your home in one of the most desirable locations in your area? If the answer is yes, you are in luck! Location is a big ticket item in Real-Estate.
- Have you taken the advice of your Realtor to heart and priced your home properly? Again pricing your home comparatively to your competition is crucial!
- Have you thought about your online presence, how does your home show on the internet? How does it compare to the competition? Does your property stand out from your competition? You might want to take a look at the standard of the properties over on the Retter & Company Sotheby’s International Realty website to see how it’s done; you may even want to check out their site if you’re considering buying a new home when yours is on the market.
- Have you kept up with the newest home trends?
These are some of the questions to consider when preparing your home for the market.
If you responded in the affirmative to all these questions, then what is holding the buyers back from making an offer?
Many homeowners of luxury properties have contracted top designers to decorate their homes, to fulfill their clients’ personal dreams and tastes while living in their home. Or you may have decorated your house yourself. However, not everyone’s taste is the same and only 10% of buyers can see past this when trying to envision themselves living there.
It might be time to bring in a Professional Property Stylist, to help you create a lifestyle experience which will capture the interest of your most likely target buyers.
A sophisticated Professional Stager will carefully select pieces with the utmost precision to create the aesthetics which will speak to the most discerning buyers.
Each custom picked item is a component of the puzzle placed in your house to emphasize its unique features, thus enticing the potential buyer to create an emotional connection, make them feel welcome, and ultimately lead to a quicker business transaction.
In the end a good Property Stylist will create a distinctive space which offers a lifestyle experience, which sells expeditiously and at the maximum price in a shorter period of time.
