Furniture + Accessories = Staged – Really?

I often hear from home sellers and real estate agents that they have staged the vacant house for sale themselves. When I ask them how they have staged it, they say they have added some furniture from friends or some pieces from their home that they currently do not need and added some accessories. As a professional Connecticut home stager I can immediately tell that in that person’s mind there is no clear understanding what real estate home staging really is. Home staging is a marketing tool and as such it requires an understanding of the most likely buyers and how to translate this into a staging design plan. While staging might seem random and being just a matter of adding some furniture and accessories, this is far from what staging really involves. Staging is a marketing tool that involves research, the art of design, and psychology. After all with staging we want to give a “wow” factor to stand out from the competition, not just a “oh, it’s ok looking”. When staging our company carefully selects each piece of furniture, artwork, lighting, décor item with the target buyer in mind. Whatever furniture you want to use in your home, of which you can find more at 360Homeware if you’re really into it, staging should be the responsibility of the professionals and should be given that level of respect. My staging colleague Karen Otto from Home Star Staging in Texas shows in her recent blog post the different level of staging using the same accessories and furniture that were used by the home seller who “staged” her house herself. It shows that staging is a skill and an art and not just adding furniture and some accessories. Click here to check out the difference.

Search Topic:

2022 YEAR END RECAP

2022 YEAR END RECAP

Time to wrap up another year! Can you believe it? 2022 was an exciting year of growth, new opportunities and new relationships. We want to say Thank You and express our gratitude for the continued support from our amazing clients, vendors, fans and friends. We can’t...

Home Staging Myths

Home Staging Myths

Do you want to know the truth about home staging? If you’re getting ready to sell your home, you may have looked into home staging. There are many misconceptions out there and you might be surprised to learn what’s fact and what’s fiction. We hope learning the truth...

What you need to know to become a luxury stager

What you need to know to become a luxury stager

Our CEO & Creative Director Birgit Anich’s article “WHAT YOU NEED TO KNOW TO BECOME A LUXURY STAGER” was featured in the July 2022 issue of The Home Staging Magazine UKCLICK HERE to download a free copy of the magazine!

Home improvements with the highest ROI

Home improvements with the highest ROI

Are you selling your home, wanting to make improvements but you’re not sure what is the best investment to make? We’re going to count down 5 of the top investments you can make that will bring you the highest return when selling your home. Remember that not every...

Feature on Bankrate: How to sell your home while still living in it

Feature on Bankrate: How to sell your home while still living in it

“The decision to sell your home is a big one. Even in a seller’s market, it can be stressful — especially if you’re still living there while it’s being shown. How do you prepare for a parade of strangers, all potential buyers, traipsing through your home while you’re...

Subscribe to our newsletter

Related Posts

2022 YEAR END RECAP

2022 YEAR END RECAP

Time to wrap up another year! Can you believe it? 2022 was an exciting year of growth, new opportunities and new relationships. We want to say Thank You and express our gratitude for the continued support from our amazing clients, vendors, fans and friends. We can’t...

Home Staging Myths

Home Staging Myths

Do you want to know the truth about home staging? If you’re getting ready to sell your home, you may have looked into home staging. There are many misconceptions out there and you might be surprised to learn what’s fact and what’s fiction. We hope learning the truth...

What you need to know to become a luxury stager

What you need to know to become a luxury stager

Our CEO & Creative Director Birgit Anich’s article “WHAT YOU NEED TO KNOW TO BECOME A LUXURY STAGER” was featured in the July 2022 issue of The Home Staging Magazine UKCLICK HERE to download a free copy of the magazine!